{"id":3418,"date":"2026-01-18T15:39:03","date_gmt":"2026-01-18T21:39:03","guid":{"rendered":"https:\/\/www.zoomshift.com\/blog\/?p=3418"},"modified":"2026-03-31T10:45:50","modified_gmt":"2026-03-31T15:45:50","slug":"sales-turnover","status":"publish","type":"post","link":"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/","title":{"rendered":"Sales Turnover"},"content":{"rendered":"

<\/span>What Is Sales Turnover?<\/span><\/h2>\n

Sales turnover is a somewhat uncommon term that refers to how much money is brought in through sales over a specified time period. Sales turnover can be referred to as commercial revenue or sales.<\/p>\n

In some situations, the term sales turnover may refer to a concept more similar to inventory turnover, which indicates how many times a company has \u201cturned over\u201d (sold and replaced) inventory during a specified period of time. In this case, the term is used to bring attention to the business\u2019s efficiency instead of its revenue.<\/p>\n

<\/span>What\u2019s the Difference Between Sales Turnover and Revenue?<\/span><\/h2>\n

Sales turnover is the same thing as operating revenue. In other words, sales turnover is equivalent to net revenue less non-operating revenue. Operating revenue refers to revenue that is made through a company\u2019s main business activities, such as sales, while non-operating revenue refers to money made through non-primary activities, such as interest and investments.<\/p>\n

However, sales turnover is sometimes used in place of a term more similar to inventory turnover, which is very different from revenue. Inventory turnover provides information about how quickly and efficiently goods are being sold, not how much money is being made on them.<\/p>\n

<\/span>How Do You Calculate the Sales Turnover Ratio?<\/span><\/h2>\n

The sales turnover ratio can be calculated by dividing your sales by the book value of the invested capital. For example, if you made $100,000 in sales, and the value of your invested capital was $50,000, your sales turnover ratio would be 2.<\/p>\n

However, if you are using sales turnover to mean something more akin to inventory turnover, you can calculate it by dividing the COGS (Cost Of Goods Sold) by the average value of your inventory ((Beginning Inventory + Ending Inventory) \/ 2). So, if you’re COGS was $50,000 and your average inventory value is $40,000, your sales turnover ratio would be 1.25.<\/p>\n

****<\/p>\n

See our full list of over 50 Small Business Terms\u00a0here<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

What Is Sales Turnover? Sales turnover is a somewhat uncommon term that refers to how much money is brought in through sales over a specified time period. Sales turnover can be referred to as commercial revenue or sales. In some situations, the term sales turnover may refer to a concept more similar to inventory turnover, […]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[11],"tags":[],"yoast_head":"\nUnderstanding Sales Turnover: Definition and Impact<\/title>\n<meta name=\"description\" content=\"Learn about sales turnover, its significance in measuring revenue generation, and its impact on business performance over a specified time period.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Sales Turnover: Definition and Impact\" \/>\n<meta property=\"og:description\" content=\"Learn about sales turnover, its significance in measuring revenue generation, and its impact on business performance over a specified time period.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/\" \/>\n<meta property=\"og:site_name\" content=\"Zoomshift\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-18T21:39:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T15:45:50+00:00\" \/>\n<meta name=\"author\" content=\"ZoomShift\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ZoomShift\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/\",\"url\":\"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/\",\"name\":\"Understanding Sales Turnover: Definition and Impact\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoomshift.com\/blog\/#website\"},\"datePublished\":\"2026-01-18T21:39:03+00:00\",\"dateModified\":\"2026-03-31T15:45:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.zoomshift.com\/blog\/#\/schema\/person\/9ba35c556ffdf9d8dab06992b17a4b0d\"},\"description\":\"Learn about sales turnover, its significance in measuring revenue generation, and its impact on business performance over a specified time period.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zoomshift.com\/blog\/sales-turnover\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zoomshift.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales Turnover\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zoomshift.com\/blog\/#website\",\"url\":\"https:\/\/www.zoomshift.com\/blog\/\",\"name\":\"Zoomshift\",\"description\":\"SMB Management Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zoomshift.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zoomshift.com\/blog\/#\/schema\/person\/9ba35c556ffdf9d8dab06992b17a4b0d\",\"name\":\"ZoomShift\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zoomshift.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/05af010fb3485fa8095793cfff89a5e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/05af010fb3485fa8095793cfff89a5e6?s=96&d=mm&r=g\",\"caption\":\"ZoomShift\"},\"description\":\"The leading scheduling software designed for hourly employees. 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