What is Employee Sourcing?

Employee sourcing, in HR terms, is the process of finding (or identifying) potential employees, contacting them, and engaging with them.

It involves proactively finding potential candidates rather than waiting for candidates to find your job postings and apply themselves.

Employee sourcing isn’t usually undertaken for roles that attract a large pool of talent. It’s often a better strategy for roles that may be hard to fill or that require more specialized candidates.

Talent Sourcing Strategies to Hire Best-Fit Employees

There are many different strategies a recruiter might use to find and hire best-fit potential employees.

Traditionally, this was done with phone calls and emails, but as we have moved to a more digitally enabled world, many recruiters are turning to social networking to find these candidates.

The most common platform used for this purpose is LinkedIn, but there are many recruiters that have also taken to Twitter, Facebook, and even Instagram in the elusive hunt for these often passive candidates.

A lot of recruiters have realized the power of Google when it comes to finding candidates. When you combine Google search operators with LinkedIn, you can surface even more candidates.

Here are a couple examples of how you can use Boolean search within Google as a modern-day recruiter:

Image via builtin

Here are a few tips on successfully using Boolean string searches in Google:

  1. Make sure you have a list of spelling variations. You will pick these up as you go along; an example might be that potential candidates use “spreadsheet” more than they do “spread sheet.”
  2. Keep a folder of all the strings you create that yield results so that you don’t need to worry about remembering them.
  3. Test and change your stings regularly to make sure you’re getting the most out of your searches.


See our full list of over 50 Small Business Terms here


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