SMBs Tariff Impact Report 2025

In 2025, U.S. small and mid-sized businesses (SMBs) are navigating a trade environment full of sharp turns. The latest wave of tariffs has impacted everything from pricing strategies to supplier relationships — and leaders across the country are feeling the pressure.

To get a clear picture of what’s happening, ZoomShift surveyed 1,124 SMB owners and managers from a range of industries, including retail, manufacturing, logistics, construction, and professional services.

TL;DR – Quick Stats from the 2025 SMB Tariffs Report

• 66% of SMBs raised prices or absorbed higher costs
• 56% are experiencing frequent supply chain delays
• 44% slowed hiring or laid off staff
• 67% face significant sourcing challenges
• Only 33% fully understand how tariffs affect them
• 56% are “somewhat confident” about growth — 22% have no confidence

Why You Need This Report

If you’re running a business in 2025, this isn’t just background noise — it’s your operating environment.

• Struggling with unexpected costs? You’re not alone. See what other SMBs are doing to respond.
• Trying to plan for growth but feel stuck? Learn how others are forecasting and adjusting.
• Worried about pricing or supply chain breakdowns? Get practical tips from companies who’ve already adapted.

This report isn’t just about data — it’s a roadmap for how real businesses are surviving and thriving in a tough, unpredictable landscape.

What’s Really Happening on the Ground?

1. Costs Are Climbing. Margins Are Squeezed.

Two-thirds of respondents said they’ve raised prices or eaten the cost of tariffs. For many, it’s a lose-lose.

Takeaway: Reassess your pricing strategy before you’re forced to.

2. Supply Chains Are Sluggish — and Risky

Even businesses that don’t import directly are dealing with delays, price hikes, and supplier struggles.

Takeaway: If you haven’t built a supplier backup plan, now is the time.

3. Planning Feels Like a Gamble

With constant uncertainty, many SMBs are postponing hiring, expansions, and new product launches.

Takeaway: Build agility into every layer of your business plan.

What to Expect Next

• More tariff changes are likely — don’t get caught off guard
• Domestic suppliers are under strain — get in early
• Agility will define success — rigid businesses will struggle
• Customers are price-sensitive — loyalty isn’t guaranteed
• Cash flow is king — forecasting and reserves matter more than ever

JD Spinoza

JD enjoys teaching people how to use ZoomShift to save time spent on scheduling. He’s curious, likes learning new things everyday and playing the guitar (although it’s a work in progress).